My friend Lauren sent me this article this morning and I was speechless. I posted it to my FB page and commented briefly, but I felt a post was in order. Go read and come back. Maybe I’ll be calm by then. OK I’m not. This is obsurd!
Yes, it’s true…a couple years ago I lived on McDonald’s. I ate there almost daily, sometimes twice a day. I shudder at how much of this crap I shoveled into my face. Would I have bought into this new marketing? No, I don’t think so BUT I’m willing to bet I would have used it as an excuse to crap more food in my face.
McDonald’s chief executive in New Zealand, Mark Hawthorne said, “This is a noble cause. We serve 1.5 million meals a week in New Zealand to 4 million people and we’re making every best effort to generate a change in behavior, to create an awareness in consumers about making healthy choices.”
Noble cause? Really? Really??? Come off it, man. This is an attempt to make money and it’s marketing, plain and simple; just like the McRunner dude…moron. Fast food is still fast food, it doesn’t matter what label you slap on it.
If McDonald’s wants to shed its reputation for unhealthy, high-fat food they should stop serving that crap. Oh sure, they’ve added salads and fruit options..but those aren’t the greatest options either. And sure, I suppose someone could lose weight eating Fillet-O-Fish sandwiches and Chicken McNuggets, but how healthy could high fat and high salt items be? Not very.
McDonald’s and Weight Watchers, are out to increase their share, make more money and could care less about the public. Do you think McDonald’s would even blink had I not made a change and had keeled over from a heart attack? Hell no! Life would go on for them as normal for them. And Weight Watchers? If they genuinely about people’s well being, they wouldn’t charge for a program. Do you think they care if you fail or succeed? Fail and it doesn’t matter, they’ll sign someone else up. And I’m not trying to bash on WW and those who have seen awesome results. My beef is with this arrangement, and more so with McDonald’s.
Who am I to talk? Hell, take a look. Here’s your poster child for McDonald’s…
Nothing screams healthy living like a 54″ waist line, with elastic built in for extra room. There’s your proof of how “healthy” McDonald’s really is.
This move won’t change behavior. I’d argue that it will only encourage unhealthy eating as I said above. I would have used it to justify my unhealthy eating…it can’t be that bad, right?
Yes, it IS that bad. You can’t get healthy eating that crap. If McDonald’s wants to shed the unhealthy label and truly be seen as healthy, then serve healthy food. Don’t repackage the same garbage, don’t polish the same turd and pass it off as something new.